SPICE BABY HOT SAUCE

CREATIVE BREIF: There’s a new line-up of hot sauces on the fiery horizon. They need a brand new brand name to represent the line. There are 3 very distinct flavours, it’s up to you what these flavours might be.They need creative label designs that not only look amazing – they need to have a certain line-look that makes them recognizable as a family, under the same brand. However... each flavour will be different and – so will each of your label designs be.

I created this brand from scratch and came up with the “SPICE BABY” name. My take on this project was to incorporate my illustration skills and then to go off of that I wanted each label to have a unique die-line cut around the illustration. The reasoning for that is after doing some research I found that most labels for hot sauce bottles are the standard square shape.. some even circle or oval so I wanted to add a little bit of "spice" to the label shapes and make it interesting to look at. I also noticed that some are very plain and simple so like I said I wanted to add my own touch with the custom illustration specific to each flavour. That being said I chose the flavours I did because those are some flavours that really stood out to me after doing my research of possible hot sauce flavours and as soon as I heard of those I wanted to brand my flavours to be not so regular like the everyday hot sauces people tend to use.